
While it is widely accepted that adding business and entrepreneurial training to a technical curriculum improves the calibre of graduates, finding ways to effectively blend business skills into an education program has been a challenge for faculties.
In addition, while software company entrepreneurs have the technical ‘know-how’ to build their application and services, many lack the business skills to determine their competitive advantage in their targeted value chain, design and execute software products/services and plan for international marketing and channel promotion.
In more developed countries these entrepreneurs are primarily resource challenged, but in less developed countries, most lack even a basic framework for how to grow their businesses. Most struggle to keep up with the pace of technology change.
The IISEIE research agenda into software entrepreneurship seeks to bridge these gaps between the technical operations of a software business, and the software business operations of running a technical business.
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